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Marketing Learning Standards

Academic Standards for Marketing in the Australian Higher Education Context is a report presenting learning standards (aka threshold learning outcomes)for marketing bachelor and coursework masters degrees in the Australian context.  Formed by ABDC in July 2011, the Marketing Learning Standards Working Party, prepared this report in consultation with the marketing community, including public and private higher education providers, employers, professional associations and other key stakeholders.

The working party sought to develop consensus across the marketing higher education community for the learning standards in preparation for addressing Teaching and Learning Standards, one of the five standards domains of the Tertiary Education Quality and Standards Agency (TEQSA).

Accordingly, the process of consultation included: 

  1. Input from education providers on existing practices for learning outcomes. 
  2. A broadly representative expert advisory group provided oversight and feedback on drafts. 
  3. Consultation took place more widely, in the form of a series of regional workshops. 
  4. An online survey to engage colleagues on key issues raised at workshops was conducted.  
  5. Draft learning standards prepared by the working party were also made available for comment.

Final Learning Standards